Do you agree that exposing people to an experience and feeling will increase their engagement?
Will virtual reality be the tool that allows Pharma sales teams to claw back that time and attention from physicians that has been diminishing in recent years?
I for one love the idea of "feeling the symptoms of a condition" as I believe that a better appreciation of the ramifications of something will lead to a greater desire by the wider community to find the solution and in turn increase the quality of life for so many millions of patients.
In the realm of marketing, the draw of VR stems from its immersive quality. VR headsets provide 360-degree sights and surround sound, while more advanced versions incorporate touch and smells. The technology allows users to take a ride through the body's blood stream, see a drug's mechanism of action (MOA) up close and personal, or feel what it's like to live with the symptoms of a disease