It is the time for family and friends.
The jolly season is here. Christmas, Hanukkah, Diwali and other festivals all encouraging us to reflect and embrace the light fantastic with our loved ones. And Friends.
It is the time to put out that intimate seasonal message. That personalized, from the heart greeting, to your closest dearest and special long time 1.2 million friends via Facebook, Instagram and Twitter. Oh, and then the writing of the paper Christmas cards to the 7 people in your life who probably really count.
I cannot help thinking Chamath Palihapiti might not make Mark Zuckerberg's Christmas card list given his comment that "Facebook is ripping society apart."
"If you feed the beast, the beast will destroy you."
Incredibly strong words from the man who was there at the start and benefited financially from the creation of that which he now loathes.
Yet does he have a point? I closed down (and trust me, that is not as easy as opening up ) my Facebook account at the beginning of this year - and personally feel better for it. I save time, I spend that time with true friends and, perhaps more tellingly according to my Fitbit data analytics, my resting heartbeat and blood pressure have significantly improved.
Chamath makes some seriously interesting points- is the short term dopamine high of "likes" far outweighed by the negative sides of social media's undoubted disruption of how we interact as a species socially?
He cites the law of unintended consequences. I would equally highlight Newton's third law- For every action, there is an equal and opposite reaction.
After Christmas comes the season for New Year's Resolutions and predictions. I predict that Social Media shall become increasingly scrutinized and the concept of it being an "overwhelming force for the good that does no evil" will significantly challenged.
"I feel tremendous guilt. I think we all knew in the back of our minds, even though we feigned this whole line of 'there probably aren't any really bad unintended consequences'. I think in the deep, deep recesses of our minds we kind of knew something bad could happen, but I think the way we defined it was not like this," he said.